To make matters worse, many of these costs are associated with products and services that are not clearly conducive to a flourishing human life or those that are directly inimical to our digital well-being. According Magnin 2021, the AI-driven processes that are included in watching a 3-minute YouTube video is equivalent to the energy contained in three AA batteries.
So it turns out that is what is bad for us individually (micro) is also bad for us collectively (macro).